








Why You'll Love It
All eyes on you.

What is Kohl? A Legacy of Beauty
Since 3000âŻBC, kohl (also called kajal, surma, sormeh) has been the worldâs first eyelinerâworn by Egyptian queens like Nefertiti not just for allure, but to shield their eyes from sun, sand, and the evil eye. These ancient artisans relied on natural minerals like galena and malachite, sometimes even powdered incense, creating customs so powerful that kohl was ladied into pots and buried alongside royalty for their afterlife journeys.
From the deserts of the Middle East to the dance stages of India, kohl evolved into more than cosmeticâit was holistic. It soothed the sun-stung eye, warded off curses, and marked rites of passage: Bedouin men, brides in Pakistan, newborn babiesâall adorned with its velvety black halo.
Over centuries, kohl transcended geography and genderâhonored across North Africa, Southwest Asia, and South Asia. Zahra Hankirâs Eyeliner: A Cultural History confirms its role as a ritual, a form of resistance, and a binding thread of identity for communities from Chad to Kyoto.
Modern Revivalâwith Modern Safety
Today, whispers of kohl echo across Instagram tutorials and runway editorialsâwhere its smoky, soul-stirring pigment makes a powerful comeback . But todays formulas have shed their ancient dangers: high-grade, leadâfree pigments now offer the same creamy intensity without the health risks that led regulators like the FDA to ban true kohl in the U.S.Â
The result? A luxurious, cultureârich ritual that traces its lineage back thousands of yearsâupdated for modern eyes and mindful of safety.
Why It Matters on Your Eyelids
Ancestral ritual â Connects you to Millenniaâold traditions.
Clean formulation â Rich pigment, safe formula, ready for daily wear.
Cultural symbolism â Beauty that protects, empowers, and defines identity.
Versatile look â Build intensity from soft smudge to bold catâeye.
Timeless style â Embraced by queens, nomads, dancers, and modern icons.
Trendâproof â Always chic, never dated.
The Final Take
Kohl is more than makeupâitâs a legacy. When you sweep it across your waterline or lash line, you're not just lining your eyes: you're tracing the footsteps of queens and nomads, of mothers and warriors, of artists and icons. Youâre wearing 5,000 years of dramatic, defiant beautyârefined for todayâs world.